E-commerce / Fashion
BADINKA
Long-term Shopify e-commerce development for a fashion brand, covering custom theme logic, merchandising, promotional mechanics, cart/PDP UX and multiple integrations.
Visit project ↗THE PROJECT
BADINKA is a long-term Shopify project where DGLAB works on the real day-to-day e-commerce logic of an active fashion store. Development covers theme customisation, merchandising and promotional logic, product and cart UX, collection navigation, availability/badge rules, multilingual storefront behaviour and integrations with external Shopify apps. The work evolves continuously around campaigns, seasonality and real commercial requirements.
Scope
- Shopify theme development
- Storefront UX and responsive development
- Product / variant / cart logic
- Merchandising and collection behaviour
- Promotion and campaign mechanics
- Multilingual storefront work
- Third-party Shopify integrations
- Ongoing maintenance and release work
Technology
- Shopify
- Liquid
- JavaScript
- CSS
- Broadcast theme
- Klaviyo
- Kiwi Sizing
- Wholesale Gorilla
- Intelligems
Functionality
- Custom product and variant presentation
- Mystery Costume PDP and cart logic
- Complete the Look / related-product UX
- Dynamic sale and seasonal navigation
- BOGO / BOGO100 promotional messaging
- Availability-aware badges and storefront rules
- Compare-at / sale pricing presentation
- Collection banner and focus-state logic
- Responsive desktop/mobile menu parity
- Custom Size & Fit and multilingual content
BADINKA is an example of working on a real Shopify storefront where small UX and business details matter as much as the visual design. Rather than a one-off build, the project evolves continuously around active campaigns, seasonal collections, merchandising requirements and customer behaviour.
The work includes custom Liquid and JavaScript logic for product and variant states, the cart experience, Complete the Look and related products, pricing presentation and availability-aware badges. Mystery Costume flows, for example, require dedicated PDP and cart logic around variant availability, worth/compare-at pricing and related products.
Navigation and promotional mechanics are dynamic as well: SALE, NEW, HALLOWEEN and secret-promo states have different desktop/mobile behaviour, while BOGO and BOGO100 campaigns require localised cart and drawer messaging. Collection banners and focus states adapt to context without duplicating promotional elements.
Integrations with Klaviyo, sizing, wholesale and experimentation tools are part of the storefront ecosystem. The aim is for every change to preserve a fast shopping experience and the visual identity of the brand without disrupting existing commerce flows.
The work includes custom Liquid and JavaScript logic for product and variant states, the cart experience, Complete the Look and related products, pricing presentation and availability-aware badges. Mystery Costume flows, for example, require dedicated PDP and cart logic around variant availability, worth/compare-at pricing and related products.
Navigation and promotional mechanics are dynamic as well: SALE, NEW, HALLOWEEN and secret-promo states have different desktop/mobile behaviour, while BOGO and BOGO100 campaigns require localised cart and drawer messaging. Collection banners and focus states adapt to context without duplicating promotional elements.
Integrations with Klaviyo, sizing, wholesale and experimentation tools are part of the storefront ecosystem. The aim is for every change to preserve a fast shopping experience and the visual identity of the brand without disrupting existing commerce flows.